{"product_id":"helvetica-univers-unica","title":"Helvetica + Univers ≠ Unica","description":"\u003cp\u003e\u003cspan\u003e\"This historical account of the Unica typeface, legendary pinnacle of “Swiss Style” design, traces its complex history from the mid-1950s to the present day. Commissioned by the Haas foundry, Unica fused key elements of Helvetica and Univers, the most successful sans serifs of the postwar era.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhile recognized by industry experts as a milestone, it was a commercial failure upon release. It was only two decades after its disappearance that the rediscovery of Unica by a new generation of designers paved the way for Lineto’s digital reissue in 2015.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eTracing this untold story back to Helvetica’s origins, \u003c\/span\u003e\u003ci\u003eUnivers + Helvetica ? Unica\u003c\/i\u003e\u003cspan\u003e offers a detailed reconstruction of Unica’s rise, fall and resurrection, based on extensive research in public and private archives worldwide\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCompiling a wealth of unpublished sources, the volume documents the typeface with illustrated design reports of recent multi-script developments, elaborate specimen pages and insightful diagrams mapping its history and evolution.\"\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHardcover, 9.25 x 11.75 in. \/ 336 pgs \/ 320 color.\u003c\/span\u003e\u003c\/p\u003e","brand":"petermillerbooks","offers":[{"title":"Default Title","offer_id":50109592469744,"sku":null,"price":67.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0637\/1596\/7216\/files\/Screenshot2026-07-29113601.png?v=1785350464","url":"https:\/\/petermiller.com\/products\/helvetica-univers-unica","provider":"petermillerbooks","version":"1.0","type":"link"}