{"product_id":"logo-in-real-life-notes-for-a-social-history-of-visual-identity","title":"Logo In Real Life: Notes for a social history of visual identity","description":"\u003cp\u003eLogo IRL reframes the narrative in which graphic design icons\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eare\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003e‘open works’, and the public\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eparticipates\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003ein the evolution of the life of brands and graphic design.\u003c\/p\u003e\n\u003cp\u003eThe book both archives and studies informal circulation, and dives into the consequences of this. It presents a different story: one that is conceived through the public that consumes, uses and re-appropriates logos. The participatory archive, organising mispronunciations, rip-offs and détournements, the book discusses logos in a new guise: not as intact objects resulting from the genius of professionals and masters, but as liquid form.\u003c\/p\u003e\n\u003cp\u003esoftcover, 280 pages, \u003cspan\u003e105 b\/w images, 24 color images, 115 x 180 mm \/ 4.53 x 7.08 inches \u003c\/span\u003e\u003c\/p\u003e","brand":"Peter Miller Books","offers":[{"title":"Default Title","offer_id":50227368657136,"sku":null,"price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0637\/1596\/7216\/files\/512Y8152EmL._SL1000.jpg?v=1786219003","url":"https:\/\/petermiller.com\/products\/logo-in-real-life-notes-for-a-social-history-of-visual-identity","provider":"petermillerbooks","version":"1.0","type":"link"}