Logo In Real Life: Notes for a social history of visual identity

Logo IRL reframes the narrative in which graphic design icons are ‘open works’, and the public participates in the evolution of the life of brands and graphic design.

The book both archives and studies informal circulation, and dives into the consequences of this. It presents a different story: one that is conceived through the public that consumes, uses and re-appropriates logos. The participatory archive, organising mispronunciations, rip-offs and détournements, the book discusses logos in a new guise: not as intact objects resulting from the genius of professionals and masters, but as liquid form.

softcover, 280 pages, 105 b/w images, 24 color images, 115 x 180 mm / 4.53 x 7.08 inches