Modern Americanness

Covering five decades of American culture, Modern Americanness explores how modern graphic design emerged in the United States. Author and design professor Christopher Long tells this story by resurrecting the debates and conceptions that were integral to the "new art", resurfacing a number of long-ignored figures and movements. In a series of deeply involved portraits of American artists and innovators who helped shape the very look of the modern age, Long offers a story of the country's visual culture and its distinctiveness across a variety of designed objects: magazine covers, food labels, event posters, chapbooks, advertisements, propaganda and more.

Hardcover, 9.5 x 11 in., 264 pgs, 316 color.