The Medium is the Massage

The Medium is the Massage: An Inventory of Effects was initiated by graphic designer Quentin Fiore, and co-created by him, Marshall McLuhan and coordination by Jerome Agel. 

The book is composed in an experimental, collage style with text superimposed on visual elements and vice versa. Some pages are printed backwards and are meant to be read in a mirror. Some are intentionally left blank. Most contain photographs and images both modern and historic, juxtaposed in startling ways.